10 Creative Logos of All Time
- The most successful businesses are not visionary, but they all have one thing in common. Guess what! It is their logos, Right? Think of any famous brand such as Apple, Google, Microsoft, Mercedes, MasterCard, LinkedIn, Facebook or Audi and the first image that will pop up in your mind is of the brand’s logo. That is the impact such brands create.
- A well-designed logo helps to distinguish a brand from its competitor, making it much more than a simple icon. Statistics show that it takes consumers only 10 seconds to make an impression of the company’s logo, while it takes 5-7 views to identify the logo. So if you do it right when it comes to your logo, you are bound to be a success!
- In that spirit, here are ten of the most creative and iconic logos you can take inspiration from
- if there is a business logo design to get an inspiration from, you should be inspired by Microsoft! Microsoft has a rich history of logo design – going through many drastically different changes over the years. A total of 6 notable changes took place before fixing the logo on the four classes widely associated with this technology company. Microsoft’s latest logo was launched in 2012 during the opening of the company’s 23rd store in Boston. The tile-centric interface is quite modern in its approach. The 4 colours of the squares represent the company’s 4 major products – MS Office (red), Xbox (green), Windows (blue) and Bing (yellow).
- The Audi logo at first looked very different than the classic four interlocking rings that we have come to associate with the brand. In 1909, the logo depicted an inverted black triangle, with the company name sitting on top of the triangle. Like most companies, Audi also went through a merger in its history, which called for the design of a new logo. When the iconic four interlocking ring design was born! The four interlocking circles symbolize the merger of four different automotive-manufacturers, such as Audi, Wanderer, Horch and DKW. In 2009, the logo went through another revision, keeping the original design similar but adopting a more modern look.
- The latest kid on the block is the Twitter bird logo! In no time, the Twitter logo has achieved a coveted status, which only a few brands can even aim to achieve. The journey of his last bluebird logo to Twitter was very typographic. From 2006 to 2010, the Twitter logo was a brand name written in blue lower case letters. Later, at the end of the word the image of a bird was added, which was the creation of Simon Oxley, a British professional graphic designer and the bird came to be known as Larry! It was in 2012 that the Twitter logo received a final paint job and emerged as a more polished bluebird and it is thought to be resembling with the Mountain Bluebirds instead of Larry Bird.
- Chanel is one of those brands where almost everything is homegrown. Including the corporate logo! The Channel logo was the work of Gabrielle Chanel, or what we all commonly know as Coco Chanel. Formed in 1925, the channel’s logo gained instant recognition, creating a sense of luxury each time it was viewed. The channel’s logo features an intersection of the Cs pair, for the early part of the legendary fashion designer’s name. The idea of the logo can be traced back to the orphanage as the channel grows larger. It has been said that the windows of the orphanage took shape in the same way as the logo of the fashion brand. For the apparent simplicity of the logo, it promotes the ‘less is more’ philosophy, which the channel personally believed. Chanel’s logo redefines elegant minimalism!
- Every watch is a crown. And a traditional crown symbolizes luxury, grandeur and power. So it is not surprising that one of the world’s most respected watch brands, Rolex chose the crown as their company’s logo! The Rolex logo has a simply pointed crown that sits above the brand name. This pointed crown is considered a symbol of perfectionism, prestige and victory. The most interesting thing about Rolex’s logo is that unlike other brands, its logo has not gone through any significant changes since the inception of the brand.
Since we are talking about logos, we cannot leave online retailers behind in this tech-savvy world. And what better way than to talk about the logo of the world’s largest online shopping site? Amazon is truly one of the most creative logo designs the world has ever seen! Some notable logos have been redesigned in Jeff Bezos’s pet project. In early 1998, the logo was a simple Amazon.com, with the tagline ‘Earth’s Biggest Bookstore’ at the bottom. In late 1998, the tagline was removed, lower case letters became the upper case, and a different yellow O was added to the word Amazon. The Smiling Arrow logo, which is the site’s current identity, was born in the year 2000. The arrow-shaped yellow smile that extends from A to Z in Amazon’s spelling reflects the brand’s commitment to deliver products and reach people’s doors faster.
- The MTV logo you are seeing today was first created in 1981 by Manhattan Design. The agency was asked to create a logo for the music channel and came up with a design that became iconic from the get-go. MTV’s distinctive logo always has a very dynamic nature. Now and then, the colour scheme of icons and patterns changes to adopt and reflect new underlying themes and trends. However, some level of stability was attained in the 1990s and 2000s, when Chanel opted for a white logo while retaining the original design. The logo went through another refresh in 2009, going through a filling of dynamic images with M, while the TV remained a solid white.
- The roaring lion of the MGM logo aside, Warner Bros. ‘ The shield is the only logo that has managed to achieve cult status. Introduced in 1923, the shield has been around much since the first version of the logo. However, initially, the silhouette of the studio was above WB lettering. It was only in 1929 that the outline of the studio was removed. At that time, Warner Bros. Picture Inc. ‘was curved to fit the area above the shield, while put presentations’ were kept in the same style below. The logo then underwent several changes, including a change of colour and the name of the parent company when Warner Bros. was acquired. Currently, the logo, after years of polishing, reflects the classic 1984 blue and gold design. Even though it retains the original shape, the colours change depending on the film.
- If you look at the MasterCard logo right now, you won’t see any of the typography that it used to have. Developed in the year 1966, the earliest version of the MasterCard logo contained the text “We Honor Master Charge: The Interbank Card” on top of the two iconic and overlapping circles. However, that text was removed soon enough and replaced with the word ‘MasterCard’, signifying a rename for the whole brand. The new logo featured brighter colours as well as bolder text for it to stand out. This happened in the year 1976 and then finally, in the year 1996, MasterCard’s logo went through another redesign to become the 3D red and yellow logo it is today. MasterCard’s current text-less symbol of the interlocking circles signify the brand’s willingness and flexibility to evolve with the changing times.
World Wildlife Fund
- Must be one of the cutest corporate logos around WWF’s adorable pandas! The black and white panda was first conceptualized and introduced in 1961. The design was the brainchild of Sir Peter Scott, the company’s founding president. Since then, Panda has stuck to the company’s logo, though it has also gone through some changes. Initially, the Panda logo had a slight fur texture. It was removed in 1978 and the logo was further simplified. He said, the design still clings to the original version. The only additions that have been made include the WWF text, which was added below the panda. In 2000, the ‘WWF’ font was changed slightly, leaving the rest of the design.
Why E-Tech Solution ?
- Having a logo idea is only the beginning of a journey in building your brand identity. You need to create a logo to market your brand. Not sure where to get a professional graphic designer? You don’t have to look very far! E-tech Solutions is here to help you design a logo that never fails to impress! Hire us and we will ensure that your brand gets a logo that fits and also has a wow factor at the same time. Call us to get your logo at an affordable price!