Web analytics is the measurement and analysis of data to inform an understanding of user behaviour across web pages.
Why Web Analytics?
Analytics platforms measure activity and behaviour on a website, for example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive by following a link or not.
Website analytics provide insights and data that can be used to create a better user experience for website visitors. With website analytics, you can also accurately track the effectiveness of your online marketing campaigns to help inform future efforts.